A florist site has to work in two speeds. Someone who needs an arrangement delivered across town in three hours, and a bride planning a wedding six months out. The first will abandon in seconds if delivery zones or the same-day cutoff aren't obvious. The second wants to see a real portfolio, not a wire-service catalog everyone else is also selling.
I design and build custom websites for florists and flower shops. Every site is hand-coded, loads fast, shows your own arrangements rather than stock product photos, and makes ordering or inquiring about an event effortless.
Let's Build YoursMost florist sites lose money to the wire services because they look like the wire services. Your own photography, your own arrangements, clear delivery areas and cutoff times, honest price tiers, and a separate path for weddings and events is what keeps the margin in your shop instead of a national order gatherer.
I build every florist site that way, then add the local SEO that gets you found for flower delivery, florist near me and wedding florist searches in the neighborhoods you deliver to.
From a first-time build to a full redesign, here's what's available. All projects include mobile-first design, local SEO setup, and fast performance out of the box.
Built from scratch to match your brand. No templates, no themes. A site that looks like you and converts visitors into calls.
Learn more →Focused packages for small shops and studio florists ready to get online fast without compromising on how the work looks.
Learn more →The behind-the-scenes setup that gets you found on Google and Maps when someone nearby searches for flower delivery, plus a properly optimized Google Business Profile.
Learn more →If your current site is slow, outdated, or just not working, a rebuild is often the most cost-effective fix.
Learn more →A slow site loses rankings and customers. Speed optimization improves your Google score and keeps visitors on the page.
Learn more →Single-purpose pages built to convert for ad campaigns, Valentine's and Mother's Day, or a wedding season push.
Learn more →Pre-designed, professionally built templates that launch faster and still include local SEO setup, mobile optimization, and your brand. Fleur was designed for florists specifically, so it's the fastest route to a shop site that looks like your work.
One fixed price per project, quoted after a free call. No hourly billing and no surprise invoices.
A clean, professional site to show your work and get you found.
More pages, a blog, and full local SEO to compete and win more jobs.
A larger custom build for online selling, booking, or bigger sites.
Final pricing depends on your pages and features. You'll get one flat number before anything starts. Sites also include a separate monthly hosting & care plan (from $15/mo) that keeps your site online, secure, updated, and backed up, quoted alongside your build so you see both numbers up front.
Most flower shop sites I'm asked to fix share the same handful of problems, and every one of them is sending orders to a wire service.
If your site shows the same catalog images as every other shop, there's no reason to choose you. Photographing your own arrangements is the single highest-return thing a florist can do online.
Same-day buyers need to know in five seconds whether you deliver to their zip code and by when to order. Ambiguity here loses the sale outright.
If your site isn't built for local SEO, the order gatherers outrank you for "flower delivery near me" in your own neighborhood. I build every page to be found for those local searches.
People buying flowers want to choose a budget and trust the designer. Clear tiers, with a designer's-choice option, sell better than a wall of individual products.
Floral sites carry a lot of imagery. I keep the photography full-size on screen and light on the wire so pages load fast on a phone.
Event work is where the margin is, and it needs its own portfolio, its own inquiry form and its own pricing conversation. Buried under retail products, it never gets found.
Custom projects come in three flat-rate packages: Starter from $1,000, Professional (with a blog and full local SEO) from $2,500, and Premium from $5,000 for larger sites with full online ordering, delivery logic and subscriptions. If you'd rather launch faster and for less, a template-based build is a great starting point. Every project is quoted as one fixed price after a free discovery call.
Yes. I can build the shop with Shopify, Squarespace commerce or a custom Stripe checkout, including delivery zones, date pickers and same-day cutoff times, depending on how you run orders.
Yes, and it matters more here than in almost any other industry. Your own arrangements are the only thing that distinguishes you from the wire services selling the same stock photos in your zip code.
Yes. Delivery areas, fees by zone, blackout dates and a same-day cutoff can all be built into the ordering flow so customers see the truth before they check out, not after.
Yes, and they should. Event floral is a different buyer with a different budget and timeline, so it gets its own portfolio, its own inquiry form and its own pricing approach.
Custom sites typically take 2 to 6 weeks depending on scope, and online ordering adds time. Template-based builds are completed in 2 to 4 weeks. The timeline starts once you provide your content and photography.
Yes. The portfolio page shows a selection of completed projects across different industries, and Fleur is a template built specifically for florists.
Book a free 20-minute call. I'll learn about your business, look at what you currently have, and tell you exactly what I'd do differently.
