Pool service is recurring revenue, which makes every new client worth far more than a one-off job, and makes losing one to a competitor's website expensive. Homeowners searching for a pool guy want three things fast: do you cover my neighborhood, what does weekly service include, and what does it cost. Most pool company sites answer none of them.
I design and build custom websites for pool cleaning and pool service companies. Every site is hand-coded, loads fast on a phone, spells out your plans and service area, and makes signing up for weekly service the obvious next step.
Let's Build YoursWinning a pool client is about removing doubt. What's in the weekly visit, what happens when the equipment fails, are you licensed and insured, do you service my zip code, and what am I paying every month. Answer that plainly and you close a client who stays on the route for years.
I build every pool service site around that, then add the local SEO that gets you found for pool cleaning, pool service and equipment repair searches in the specific cities and neighborhoods you drive.
From a first-time build to a full redesign, here's what's available. All projects include mobile-first design, local SEO setup, and fast performance out of the box.
Built from scratch to match your brand. No templates, no themes. A site that looks like you and converts visitors into calls.
Learn more →Focused packages for owner-operators and small crews ready to get online fast without compromising on quality or lead capture.
Learn more →The behind-the-scenes setup that gets you found on Google and Maps when a homeowner nearby searches for pool service, plus a properly optimized Google Business Profile.
Learn more →If your current site is slow, outdated, or just not working, a rebuild is often the most cost-effective fix.
Learn more →A slow site loses rankings and customers. Speed optimization improves your Google score and keeps visitors on the page.
Learn more →Single-purpose pages built to convert for ad campaigns, a spring startup promotion, or a specific service like green pool recovery.
Learn more →Pre-designed, professionally built templates that launch faster and still include local SEO setup, mobile optimization, and your brand. A great starting point if you want to be online before the season picks up.
One fixed price per project, quoted after a free call. No hourly billing and no surprise invoices.
A clean, professional site to show your work and get you found.
More pages, a blog, and full local SEO to compete and win more jobs.
A larger custom build for online selling, booking, or bigger sites.
Final pricing depends on your pages and features. You'll get one flat number before anything starts. Sites also include a separate monthly hosting & care plan (from $15/mo) that keeps your site online, secure, updated, and backed up, quoted alongside your build so you see both numbers up front.
Most pool company sites I'm asked to fix share the same handful of problems, and every one of them is costing you recurring clients.
If your site isn't built for local SEO, it won't show up for "pool cleaning near me" or pool service in the cities you cover. I build every page to be found for the searches homeowners actually use.
Pool service is a monthly commitment, and homeowners want a number before they reach out. Clear plan pricing, even a starting range, converts far better than "call for a quote."
Brushing, skimming, chemistry, filter cleaning, equipment checks. Spelling out exactly what happens on a weekly stop is what separates you from the guy who is $20 cheaper.
Almost every pool search happens on a phone, often standing next to a green pool. If your service area and number aren't immediately visible, they call the next company.
If the only option is a phone call during business hours, you lose the evening and weekend leads. A short request form with address and pool size catches them.
You're getting gate codes and backyard access. License and insurance, how long you've been running the route, real photos of your work and current reviews are what make a homeowner comfortable.
Custom projects come in three flat-rate packages: Starter from $1,000, Professional (with a blog and full local SEO) from $2,500, and Premium from $5,000 for larger sites with online signup or payments. If you'd rather launch faster and for less, a template-based build is a great starting point. Every project is quoted as one fixed price after a free discovery call.
In most cases yes, at least a starting range per plan. Pool service is a recurring bill, and homeowners filter on price before they ever call. Publishing a clear starting point brings you better-qualified leads and fewer tire-kickers.
Yes, as long as each one earns its place. A real page for a city you actually service, with the neighborhoods you drive and details specific to that area, ranks well. Twenty near-identical city pages get ignored by Google and can hurt you, so I build the ones that count.
Yes. A short form asking for address, pool size and current condition is usually enough, and I can connect it to your CRM or route software. If you want online signup with recurring payment, that's a Premium build.
On the site, yes, and they should be separate pages. Equipment repair, green pool recovery and filter service are searched differently from weekly cleaning, and each deserves its own page to rank and to explain the work.
Custom sites typically take 2 to 6 weeks depending on scope. Template-based builds are completed in 2 to 4 weeks. The timeline starts once you provide your content and design preferences.
Yes. The portfolio page shows a selection of completed projects across different industries. You can also browse available templates if you'd like to see the design options for faster turnaround builds.
Book a free 20-minute call. I'll learn about your business, look at what you currently have, and tell you exactly what I'd do differently.
