Two questions decide whether someone books an eye exam with you: do you take my vision plan, and can I get in this week. Everything else is secondary, and yet most optometry sites make a visitor hunt for both. Meanwhile the online glasses retailers are spending heavily to convince that same patient they never need to visit an office at all.
I design and build custom websites for optometrists and optical shops. Every site is hand-coded, loads fast on a phone, lists accepted insurance plainly, books exams online, and shows the frame selection that keeps the eyewear sale in your office.
Let's Build YoursYour practice has two revenue streams and the site should serve both. The medical side needs exam booking, accepted plans, and pages for dry eye, contact lens fittings, pediatric exams and medical eye care. The optical side needs your frame brands, lens options and a reason to buy from you rather than an app.
I build every optometry site around both, then add the local SEO that gets you found for eye exam, optometrist and contact lens searches in your part of Los Angeles.
From a first-time build to a full redesign, here's what's available. All projects include mobile-first design, local SEO setup, and fast performance out of the box.
Built from scratch to match your brand. No templates, no themes. A site that looks like you and converts visitors into calls.
Learn more →Focused packages for solo practices ready to get online fast without compromising on bookings or quality.
Learn more →The behind-the-scenes setup that gets you found on Google and Maps when someone nearby searches for an eye exam, plus a properly optimized Google Business Profile.
Learn more →If your current site is slow, outdated, or just not working, a rebuild is often the most cost-effective fix.
Learn more →A slow site loses rankings and customers. Speed optimization improves your Google score and keeps visitors on the page.
Learn more →Single-purpose pages built to convert for ad campaigns, a back-to-school exam push, or a dry eye or myopia program.
Learn more →Pre-designed, professionally built templates that launch faster and still include local SEO setup, mobile optimization, and your brand. Mint was built for a dental practice and translates cleanly to eye care.
One fixed price per project, quoted after a free call. No hourly billing and no surprise invoices.
A clean, professional site to show your work and get you found.
More pages, a blog, and full local SEO to compete and win more jobs.
A larger custom build for online selling, booking, or bigger sites.
Final pricing depends on your pages and features. You'll get one flat number before anything starts. Sites also include a separate monthly hosting & care plan (from $15/mo) that keeps your site online, secure, updated, and backed up, quoted alongside your build so you see both numbers up front.
Most optometry sites I'm asked to fix share the same handful of problems, and every one of them is sending patients to a chain or an app.
This is the first question every patient has. A clear, current list of accepted vision and medical plans belongs high on the page, not buried in a PDF.
Patients book eye exams the way they book everything else, at night, on a phone. Requiring a call during office hours costs you appointments daily.
If your site isn't built for local SEO, you won't appear for "eye exam near me" or optometrist in your city. I build every page to be found for those searches.
If your frame brands and lens options aren't shown, patients assume the online retailers have more choice. Showing the selection keeps the eyewear sale in your office.
Dry eye, diabetic exams, myopia management and contact lens fittings are searched by patients with urgent needs and better insurance coverage, and most sites list none of them.
Slow pages, tiny insurance lists and hard-to-use booking forms are where most optometry sites lose patients who were ready to schedule.
Custom projects come in three flat-rate packages: Starter from $1,000, Professional (with a blog and full local SEO) from $2,500, and Premium from $5,000 for larger practices with online booking, frame catalogs or multiple locations. If you'd rather launch faster and for less, a template-based build is a great starting point. Every project is quoted as one fixed price after a free discovery call.
Yes. I can connect your scheduler or practice management system, whether that's RevolutionEHR, Eyefinity, Weave or another platform, so appointments come straight in.
As a clear, current list near the top of the page, separated into vision plans and medical insurance. It's the first thing patients look for and one of the biggest reasons they choose one practice over another.
Yes. Patients assume online retailers have better selection. Showing your brands, lens technology and any same-day service is how you keep the optical revenue in the practice.
Yes. Dry eye, diabetic eye exams, myopia management and specialty contact lens fittings each get their own page, which ranks well and brings in patients with more complex needs.
Forms stay limited to name and contact information, anything clinical routes into your existing intake or EMR, and I never wire patient data into third-party tracking. I'm a web designer, not a compliance attorney, so anything binding should be confirmed with yours.
Yes. The portfolio page shows a selection of completed projects across different industries. You can also browse available templates if you'd like to see the design options for faster turnaround builds.
Book a free 20-minute call. I'll learn about your business, look at what you currently have, and tell you exactly what I'd do differently.
