Nail clients book on impulse and stay on routine. Someone sees a set they love, checks whether you have Saturday availability, glances at the price of a full set with gel, and books, all in about two minutes. If your site cannot do those three things, the booking goes to the studio that could.
I design and build custom websites for nail salons, independent techs and studios. Every site is hand-coded, loads fast on a phone, shows your work at full size, publishes your service menu, and makes booking take seconds.
Let's Build YoursThree things close it: photos of the specific work they want, a service menu with prices and timings, and live availability. Add your policies on deposits and no-shows, whether you take walk-ins, and how you handle sanitation, and you get a client who arrives informed and comes back every three weeks.
I build every nail site around that, then add the local SEO that gets you found for nail salon, gel manicure and acrylic searches in your neighborhood, so you are not dependent on one social platform.
From a first-time build to a full redesign, here's what's available. All projects include mobile-first design, local SEO setup, and fast performance out of the box.
Built from scratch to match your brand. No templates, no themes. A site that looks like you and converts visitors into calls.
Learn more →Focused packages for independent techs ready to get online fast without compromising on how the work looks.
Learn more →The behind-the-scenes setup that gets you found on Google and Maps when someone nearby searches for a nail salon, plus a properly optimized Google Business Profile.
Learn more →If your current site is slow, outdated, or just not working, a rebuild is often the most cost-effective fix.
Learn more →A slow site loses rankings and customers. Speed optimization improves your Google score and keeps visitors on the page.
Learn more →Single-purpose pages built to convert for ad campaigns, a new client offer, or a service like structured gel you want more of.
Learn more →Pre-designed, professionally built templates that launch faster and still include local SEO setup, mobile optimization, and your brand. Lumen was built for a beauty salon, so it fits naturally.
One fixed price per project, quoted after a free call. No hourly billing and no surprise invoices.
A clean, professional site to show your work and get you found.
More pages, a blog, and full local SEO to compete and win more jobs.
A larger custom build for online selling, booking, or bigger sites.
Final pricing depends on your pages and features. You'll get one flat number before anything starts. Sites also include a separate monthly hosting & care plan (from $15/mo) that keeps your site online, secure, updated, and backed up, quoted alongside your build so you see both numbers up front.
Most nail salon sites I'm asked to fix share the same handful of problems, and every one of them is sending bookings to the studio down the block.
A phone number is not enough for a service booked at night on a phone. Live availability with instant confirmation is the biggest single upgrade most nail sites can make.
Full set, fill, gel removal, nail art. Clients want the price and the appointment length before they book, and hiding it costs you the booking.
Your work is the entire sales pitch. Large, current photos organized by service, sets, art, pedicures, are what convince someone to drive to you.
Social is great for discovery, but you don't own it and it won't rank for "nail salon near me." A real site captures searches your feed never sees.
Slow-loading galleries and clumsy booking flows are where most of these sites lose clients who were seconds from confirming.
Deposits, no-show policy, walk-in availability and how tools are sanitized. Stating these prevents disputes and reassures new clients choosing between salons.
Custom projects come in three flat-rate packages: Starter from $1,000, Professional (with a blog and full local SEO) from $2,500, and Premium from $5,000 for larger salons with multiple techs, memberships or product sales. If you'd rather launch faster and for less, a template-based build is a great starting point. Every project is quoted as one fixed price after a free discovery call.
Yes. I can connect Vagaro, Square Appointments, GlossGenius, Acuity or a similar platform so clients see live availability, book instantly and leave a deposit to reduce no-shows.
Yes. Nail pricing is compared constantly, and publishing it brings in clients who already accept your rates instead of filling your DMs with price questions.
Yes, and it converts much better than one long feed. Sets, nail art, pedicures and extensions each get their own section so a client finds exactly the look they want.
Yes. Instagram is discovery you don't own and it doesn't appear in Google or Maps results for local searches. Your site is where you rank, take bookings and keep control of the client relationship.
Custom sites typically take 2 to 6 weeks depending on scope. Template-based builds are completed in 2 to 4 weeks. The timeline starts once you provide your photos and service menu.
Yes. The portfolio page shows a selection of completed projects across different industries, including salon work. You can also browse available templates for faster turnaround builds.
Book a free 20-minute call. I'll learn about your business, look at what you currently have, and tell you exactly what I'd do differently.
