Gym decisions happen in bursts: January, a birthday, a doctor's appointment, a breakup. When that moment hits, someone searches, opens three gyms, and picks the one where they can see the schedule, understand the pricing, and book a trial without talking to a salesperson. Hiding your rates behind a "request info" form was standard practice for years and it now actively costs you members.
I design and build custom websites for gyms, boxes and fitness studios. Every site is hand-coded, loads fast, publishes the schedule and membership tiers, and makes the free trial or intro offer the easiest action on the page.
Let's Build YoursThree things close a membership online: a schedule they can scan by time and class type, pricing with no games, and a first step that costs nothing. Add real photos of your actual floor and members rather than stock fitness models, your coaches' backgrounds, and an honest description of who the gym is for, and you attract people who stay past month three.
I build every gym site around that, then add the local SEO that gets you found for gym, CrossFit, boxing and personal training searches in your neighborhood.
From a first-time build to a full redesign, here's what's available. All projects include mobile-first design, local SEO setup, and fast performance out of the box.
Built from scratch to match your brand. No templates, no themes. A site that looks like you and converts visitors into calls.
Learn more →Focused packages for single-location gyms ready to get online fast without compromising on signups.
Learn more →The behind-the-scenes setup that gets you found on Google and Maps when someone nearby searches for a gym, plus a properly optimized Google Business Profile.
Learn more →If your current site is slow, outdated, or just not working, a rebuild is often the most cost-effective fix.
Learn more →A slow site loses rankings and customers. Speed optimization improves your Google score and keeps visitors on the page.
Learn more →Single-purpose pages built to convert for ad campaigns, a January push, or a specific program like boxing or bootcamp.
Learn more →Pre-designed, professionally built templates that launch faster and still include local SEO setup, mobile optimization, and your brand. Apex was built for a fitness business, so it fits directly.
One fixed price per project, quoted after a free call. No hourly billing and no surprise invoices.
A clean, professional site to show your work and get you found.
More pages, a blog, and full local SEO to compete and win more jobs.
A larger custom build for online selling, booking, or bigger sites.
Final pricing depends on your pages and features. You'll get one flat number before anything starts. Sites also include a separate monthly hosting & care plan (from $15/mo) that keeps your site online, secure, updated, and backed up, quoted alongside your build so you see both numbers up front.
Most gym sites I'm asked to fix share the same handful of problems, and every one of them loses members at the exact moment they decided to join.
This tactic is now a liability. People assume hidden pricing means expensive and high pressure, and they join the gym that showed a number.
A class schedule is the most-visited page on a gym site. If it is a PDF or an image, it fails on a phone and never ranks.
Fitness stock imagery looks like every chain. Photos of your actual floor, equipment and members are what tell someone whether they will feel comfortable walking in.
If your site isn't built for local SEO, you won't appear for "gym near me" or boxing classes in your city. I build every page to be found for those.
Beginners are terrified of the wrong gym and serious lifters resent the wrong gym. Saying plainly who you are built for improves retention as much as signups.
A free class or week converts far more people than a tour request. Making it self-serve removes the sales friction that stops most signups.
Custom projects come in three flat-rate packages: Starter from $1,000, Professional (with a blog and full local SEO) from $2,500, and Premium from $5,000 for larger gyms with class booking, memberships or multiple locations. If you'd rather launch faster and for less, a template-based build is a great starting point. Every project is quoted as one fixed price after a free discovery call.
Yes. Hiding rates was standard for years and it now costs more members than it protects. People assume the worst, and the gyms publishing clear tiers get the signup.
Yes. I can connect Mindbody, Wodify, PushPress, Zen Planner or Glofox so schedules, trials and memberships run through the system you already use.
As a real page or an embedded live schedule, never a PDF. It is the most-viewed page you have, and it needs to be readable on a phone in about three seconds.
Yes. Personal training, boxing, bootcamp and open gym are different searches by different people, and a page each ranks better and speaks more directly.
Yes. A dedicated landing page with a clear intro offer, built before the season starts, converts far better than sending traffic to a homepage.
Yes. The portfolio page shows a selection of completed projects across different industries. You can also browse available templates if you'd like to see the design options for faster turnaround builds.
Book a free 20-minute call. I'll learn about your business, look at what you currently have, and tell you exactly what I'd do differently.
