Flooring is a shopping decision before it is a hiring decision. Homeowners are deciding between hardwood, LVP, tile and carpet at the same time they are deciding who installs it, and they want to see finished rooms, not a stock photo of a plank. If your site can't show what a job looks like when you're done, price becomes the only thing left to compare.
I design and build custom websites for flooring companies and installers. Every site is hand-coded, loads fast on a phone, gives each material its own page and gallery, and makes requesting an estimate the obvious next step.
Let's Build YoursA flooring site has to do two jobs in one visit. It has to help someone choose a material, hardwood versus engineered, LVP versus tile, what holds up with dogs and kids, and it has to prove you install it cleanly. Real project photos, square-foot ranges, subfloor and prep honesty, and a clear warranty do more for closing than any homepage slogan.
I build every flooring site around that, then add the local SEO that gets you found for hardwood, vinyl plank, tile and carpet installation searches in the cities you cover.
From a first-time build to a full redesign, here's what's available. All projects include mobile-first design, local SEO setup, and fast performance out of the box.
Built from scratch to match your brand. No templates, no themes. A site that looks like you and converts visitors into calls.
Learn more →Focused packages for small crews and owner-operators ready to get online fast without compromising on quality or lead capture.
Learn more →The behind-the-scenes setup that gets you found on Google and Maps when a homeowner nearby searches for flooring installation, plus a properly optimized Google Business Profile.
Learn more →If your current site is slow, outdated, or just not working, a rebuild is often the most cost-effective fix.
Learn more →A slow site loses rankings and customers. Speed optimization improves your Google score and keeps visitors on the page.
Learn more →Single-purpose pages built to convert for ad campaigns, a material promotion, or one service like hardwood refinishing you want more of.
Learn more →Pre-designed, professionally built templates that launch faster and still include local SEO setup, mobile optimization, and your brand. A great starting point for a crew that needs to be online now.
One fixed price per project, quoted after a free call. No hourly billing and no surprise invoices.
A clean, professional site to show your work and get you found.
More pages, a blog, and full local SEO to compete and win more jobs.
A larger custom build for online selling, booking, or bigger sites.
Final pricing depends on your pages and features. You'll get one flat number before anything starts. Sites also include a separate monthly hosting & care plan (from $15/mo) that keeps your site online, secure, updated, and backed up, quoted alongside your build so you see both numbers up front.
Most flooring sites I'm asked to fix share the same handful of problems, and every one of them is costing you estimates.
If your site isn't built for local SEO, it won't show up for "hardwood floor installation" or "flooring near me" in your city. I build every page to be found for the material and service searches homeowners actually type.
Manufacturer photos prove nothing. Real installs, in real homes, with before and after, are what convince a homeowner that your crew leaves a clean job behind.
Nobody expects an exact quote online, but a square-foot range by material filters out the shoppers who were never in your budget and brings in the ones who are.
Homeowners browse flooring on a phone, often standing in the room they want redone. If galleries are slow or the estimate form is painful, they close the tab.
A phone number alone loses the evening browsers. A short form with room size, material interest and photos catches leads while they're still deciding.
You're tearing out floors inside someone's home. License, insurance, warranty terms, how long you've been installing locally and current reviews are what make that feel safe.
Custom projects come in three flat-rate packages: Starter from $1,000, Professional (with a blog and full local SEO) from $2,500, and Premium from $5,000 for larger sites with big galleries or a showroom catalog. If you'd rather launch faster and for less, a template-based build is a great starting point. Every project is quoted as one fixed price after a free discovery call.
A range per material usually helps. It sets expectations before the call, filters out the jobs that were never a fit, and positions you as straightforward, which matters in a trade where homeowners expect to be upsold.
Yes, and that's the structure I recommend. Hardwood, LVP, tile and carpet each get a page with its own installs, which ranks for those searches and lets a homeowner compare the look before they call.
Yes. Installation, refinishing, subfloor repair, stair work and commercial flooring are searched differently and deserve their own pages, both to rank and to explain what's involved.
Yes. A short form asking for room size, material interest and a couple of photos gets you a lead you can actually price, and it can route straight to your email, CRM or phone.
Custom sites typically take 2 to 6 weeks depending on scope. Template-based builds are completed in 2 to 4 weeks. The timeline starts once you provide your content and design preferences.
Yes. The portfolio page shows a selection of completed projects across different industries. You can also browse available templates if you'd like to see the design options for faster turnaround builds.
Book a free 20-minute call. I'll learn about your business, look at what you currently have, and tell you exactly what I'd do differently.
