A spa website has an unusual job: it has to feel like the room. Someone deciding between three spas is buying an experience, and a cluttered site with clip art and a PDF menu breaks the spell immediately. Then there is the practical side, because most spa bookings and nearly all gift card purchases happen outside business hours.
I design and build custom websites for day spas and wellness studios. Every site is hand-coded, feels calm and premium, loads fast, and sells bookings, packages and gift cards around the clock.
Let's Build YoursTwo revenue streams deserve equal attention. Treatments need a service menu with durations, prices and honest descriptions of what each is for. Retail needs gift cards, memberships and packages available in two taps, because they spike around holidays and carry no labor cost until redeemed.
I build every spa site around both, then add the local SEO that gets you found for day spa, facial and massage searches in your area.
From a first-time build to a full redesign, here's what's available. All projects include mobile-first design, local SEO setup, and fast performance out of the box.
Built from scratch to match your brand. No templates, no themes. A site that looks like you and converts visitors into calls.
Learn more →Focused packages for smaller spas ready to get online fast without compromising on how the space feels.
Learn more →The behind-the-scenes setup that gets you found on Google and Maps when someone nearby searches for a day spa, plus a properly optimized Google Business Profile.
Learn more →If your current site is slow, outdated, or just not working, a rebuild is often the most cost-effective fix.
Learn more →A slow site loses rankings and customers. Speed optimization improves your Google score and keeps visitors on the page.
Learn more →Single-purpose pages built to convert for ad campaigns, a holiday gift card push, or a membership launch.
Learn more →Pre-designed, professionally built templates that launch faster and still include local SEO setup, mobile optimization, and your brand. Aurelia was built for a med spa, so it translates naturally.
One fixed price per project, quoted after a free call. No hourly billing and no surprise invoices.
A clean, professional site to show your work and get you found.
More pages, a blog, and full local SEO to compete and win more jobs.
A larger custom build for online selling, booking, or bigger sites.
Final pricing depends on your pages and features. You'll get one flat number before anything starts. Sites also include a separate monthly hosting & care plan (from $15/mo) that keeps your site online, secure, updated, and backed up, quoted alongside your build so you see both numbers up front.
Most spa sites I'm asked to fix share the same handful of problems, and every one of them is costing you bookings and gift card revenue.
A phone number during business hours misses the evening browser entirely, which is when most spa decisions are made.
Menus in PDFs are unreadable on a phone and invisible to Google. A proper menu page with durations and prices ranks and converts.
Gift cards are pure margin and spike at the holidays. They should be one tap from the homepage, purchasable instantly.
Stock photos of hot stones and orchids look like every other spa. Real photos of your rooms and staff are what make someone choose you.
If your site isn't built for local SEO, you won't appear for "day spa near me" or facial in your city. I build every page to be found for those searches.
Cancellation policy, arrival time, what to expect and what to bring. Answering these lowers no-shows and makes first-timers comfortable booking.
Custom projects come in three flat-rate packages: Starter from $1,000, Professional (with a blog and full local SEO) from $2,500, and Premium from $5,000 for larger sites with booking, memberships and gift card sales. If you'd rather launch faster and for less, a template-based build is a great starting point. Every project is quoted as one fixed price after a free discovery call.
Yes. I can connect Vagaro, Mindbody, Boulevard, Square Appointments or your existing platform so clients see live availability and book instantly.
Yes, and I'd put them prominently. Gift cards are one of the highest-margin things a spa sells, and most of that revenue arrives outside business hours around the holidays.
Yes. PDFs are hard to read on a phone and Google largely ignores them. A real menu page with durations, prices and descriptions ranks and converts far better.
Yes. Memberships turn irregular visits into predictable monthly revenue, and packages raise average spend. Both can be sold and managed directly through the site.
Custom sites typically take 2 to 6 weeks depending on scope. Template-based builds are completed in 2 to 4 weeks. The timeline starts once you provide your content and photos.
Yes. The portfolio page shows a selection of completed projects across different industries, including salon and spa work. You can also browse available templates for faster turnaround builds.
Book a free 20-minute call. I'll learn about your business, look at what you currently have, and tell you exactly what I'd do differently.
