Car buyers do almost all of the work online now. They shortlist two or three vehicles, check financing options, estimate their trade, and only then visit a lot, often just one. If your inventory is slow, badly photographed, or missing from search, you are eliminated before anyone ever speaks to your sales team.
I design and build custom websites for independent car dealerships. Every site is hand-coded, loads fast on a phone, presents inventory with proper photos and detail, and captures financing and trade-in leads while the buyer is still comparing.
Let's Build YoursWinning that single visit takes three things: inventory that loads instantly with real photos and full details, a credit pre-qualification that does not scare people off, and a trade-in estimate that gives them a number. Add clear pricing, vehicle history and financing options and the buyer walks in already decided.
I build every dealership site around that, then add the local SEO that gets you found for used cars, specific makes and models, and dealership searches across your area.
From a first-time build to a full redesign, here's what's available. All projects include mobile-first design, local SEO setup, and fast performance out of the box.
Built from scratch to match your brand. No templates, no themes. A site that looks like you and converts visitors into calls.
Learn more →Focused packages for smaller lots ready to get online fast without compromising on inventory presentation.
Learn more →The behind-the-scenes setup that gets you found on Google and Maps when a buyer nearby searches for used cars, plus a properly optimized Google Business Profile.
Learn more →If your current site is slow, outdated, or just not working, a rebuild is often the most cost-effective fix.
Learn more →A slow site loses rankings and customers. Speed optimization improves your Google score and keeps visitors on the page.
Learn more →Single-purpose pages built to convert for ad campaigns, a financing offer, or a specific make and model push.
Learn more →Pre-designed, professionally built templates that launch faster and still include local SEO setup, mobile optimization, and your brand. Vantage was designed for dealerships specifically, with filterable inventory and a payment estimator built in.
One fixed price per project, quoted after a free call. No hourly billing and no surprise invoices.
A clean, professional site to show your work and get you found.
More pages, a blog, and full local SEO to compete and win more jobs.
A larger custom build for online selling, booking, or bigger sites.
Final pricing depends on your pages and features. You'll get one flat number before anything starts. Sites also include a separate monthly hosting & care plan (from $15/mo) that keeps your site online, secure, updated, and backed up, quoted alongside your build so you see both numbers up front.
Most independent dealership sites I'm asked to fix share the same handful of problems, and every one of them is losing buyers before they ever visit the lot.
Buyers scroll dozens of vehicles on a phone. Heavy, slow inventory pages lose them in seconds and drag down your rankings at the same time.
Three dark photos and a stock description will not sell a car online. Full photo sets, mileage, options, history and a clear price are what generate the lead.
Credit anxiety keeps buyers off the lot. A soft-pull pre-qualification that does not affect their score brings in buyers who were afraid to walk in.
Most buyers have a trade and want a number before they visit. Capturing that gives you a lead and starts the negotiation on your terms.
If your site isn't built for local SEO, you lose to the aggregators for "used cars near me" and specific model searches in your own city.
Vehicle history reports, warranty options, licensing and current reviews are what separate an independent lot from the ones buyers have heard horror stories about.
Custom projects come in three flat-rate packages: Starter from $1,000, Professional (with a blog and full local SEO) from $2,500, and Premium from $5,000 for larger sites with full inventory management, financing tools and trade-in valuation. If you'd rather launch faster and for less, a template-based build is a great starting point. Every project is quoted as one fixed price after a free discovery call.
Yes. Inventory from your DMS or a provider feed can populate the site automatically so vehicles, photos and pricing stay current without manual updates.
Yes. I can integrate a soft-pull pre-qualification from your lender or a provider so buyers see options without a hard credit inquiry, which meaningfully increases lead volume.
Yes. A trade-in estimator captures a high-intent lead and gives you the vehicle details before the customer arrives, which shortens the deal.
Yes, and they should. Vehicle detail pages with full photos, specs and history are what rank for specific make and model searches and what buyers actually share and return to.
Yes. Service is steady revenue between sales, so it gets its own section with bookable appointments, which also helps you rank for repair searches locally.
Yes. The portfolio page shows a selection of completed projects across different industries, including an LA auto shop. You can also browse available templates for faster turnaround builds.
Book a free 20-minute call. I'll learn about your business, look at what you currently have, and tell you exactly what I'd do differently.
