Pasadena City Hall at dusk in Pasadena, California
Photo: David Wakely, CC BY-SA 2.5
Web Design · Pasadena, CA

Websites built for
Pasadena businesses.

Fast, custom sites that rank locally and turn visitors into paying customers, hand-coded right here in LA.

15+ years in LA Custom-coded Local SEO built in

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Serving Pasadena & nearby communities
Serving Pasadena

A Pasadena web designer who builds sites that actually work.

Pasadena is one of the most established, design-conscious markets in the region: Old Pasadena and the Playhouse District, the shops and restaurants along Colorado Boulevard, and the law offices, medical practices, galleries and boutiques that serve a discerning, affluent clientele. Customers here expect polish, and a dated or slow website quietly tells them a business hasn't kept up.

I design and build custom websites for Pasadena and the San Gabriel Valley. Every site is hand-coded, loads fast on a phone, and is built so you turn up when a nearby customer searches for what you do, then makes it obvious how to call, book, or visit you.

Let's Build Yours
15+
years building websites for LA-area small businesses
100%
hand-coded and custom — no drag-and-drop templates
Local
SEO built into every page, not bolted on later
1:1
you work directly with me, Delia, start to finish
Around Pasadena

Built for the way Pasadena does business

Pasadena is one of the region's most established and design-conscious markets. Old Pasadena and the Playhouse District draw shoppers and diners to Colorado Boulevard, the South Lake district anchors upscale retail, and the law offices, medical practices, galleries and boutiques of the central city serve a sophisticated clientele, with Caltech, JPL and a steady stream of visitors in the mix.

That audience expects polish and does its homework online. I build Pasadena sites that hold up to a discerning eye, load fast, and rank for the competitive, high-value searches that fill appointment books and reservations across the city.

Trusted by Local Businesses

Real websites for real Los Angeles businesses

Abe's Lock & Key Chameleon Salon A Plus Auto Shop Diana's Gardens Signature Home Mortgage RNF Signs Assaco, Inc.
See the full portfolio →
What I Offer

Every service your Pasadena site needs

From a first-time build to a full redesign, here's what's available. All projects include mobile-first design, local SEO setup, and fast performance out of the box.

Faster Option

Need it live in 2 weeks? Start with a template.

Pre-designed, professionally built templates that launch faster and still include local SEO setup, mobile optimization, and your brand. A great starting point for new Pasadena businesses.

Ashford website template AshfordLaw Firm Apex website template ApexFitness Trainer Vermeil website template VermeilJewelry Store Aurelia website template AureliaMed Spa Haven website template HavenReal Estate Lumen website template LumenBeauty Salon Saffron website template SaffronRestaurant Keystone website template KeystoneConstruction Fleur website template FleurFlorist Mint website template MintDental Obsidian website template ObsidianTattoo Studio Aperture website template AperturePhotography
Browse all templates →
Pricing

Simple, flat-rate pricing

One fixed price per project, quoted after a free call. No hourly billing and no surprise invoices.

Starter
$1,000+

A clean, professional site to get your Pasadena business online and found.

  • Up to 5 custom pages
  • Mobile-first design
  • Local SEO essentials
  • Contact form & Google setup
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Premium
$5,000+

A larger custom build for online selling, booking, or bigger sites.

  • Everything in Professional
  • Online store or booking
  • Advanced SEO
  • Priority support
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Final pricing depends on your pages and features. You'll get one flat number before anything starts. Sites also include a separate monthly hosting & care plan (from $15/mo) that keeps your site online, secure, updated, and backed up, quoted alongside your build so you see both numbers up front.

Common Problems

What's hurting most Pasadena websites right now

Pasadena customers compare carefully and expect polish, which means these common website problems quietly cost a business the sophisticated clients it's trying to win.

Invisible on Google

If a site isn't set up for local search, it won't show up when someone nearby looks for what you do, no matter how nice it looks. I build every page to be found in Pasadena.

Frustrating on a phone

Most people find local businesses on their phone. If your site is hard to read or tap on a small screen, they leave before they ever reach you.

Too slow to keep up

A slow site loses visitors and gets pushed down in Google. I build lean, fast pages so people stick around and search engines take you seriously.

Looks like everyone else

When every business on the block uses the same off-the-shelf template, none of them stand out. A custom build makes a visitor stop and pay attention to yours.

No clear next step

If people have to hunt for your phone number or contact form, most won't bother. A good site makes the next step obvious on every screen, so more visitors turn into calls.

Nothing ties you to Pasadena

Google rewards businesses it can tell are genuinely local. If nothing on your site connects you to Pasadena and the surrounding area, you hand the top spots to competitors who did it right.

Questions

Common questions from
Pasadena business owners

Custom projects come in three flat-rate packages: Starter from $1,000, Professional (with a blog and full local SEO) from $2,500, and Premium from $5,000 for larger or online-selling sites. If you'd rather launch faster and for less, a template-based build is a great starting point. Every project is quoted as one fixed price after a free discovery call, so there are no surprise invoices.

Yes. Pasadena and the surrounding communities including Altadena, South Pasadena, San Marino, and La Cañada are a core part of my service area. I understand the local business landscape and build websites optimized to rank for Pasadena searches.

Custom sites typically take 2 to 6 weeks depending on scope. Template-based builds are completed in 2 to 4 weeks. The timeline starts once you provide your content and design preferences.

Every site I build includes LocalBusiness schema markup, NAP consistency, and a properly structured Google Business Profile setup, all of which are key factors in ranking on Google Maps for Pasadena searches.

All of them, from Old Pasadena and the Playhouse and South Lake districts to Bungalow Heaven, Madison Heights and Hastings Ranch. Sites are built to rank for the specific district and services your customers search.

Yes. A fast, well-optimized site and Google Business Profile help you capture both locals and the visitors searching for places to eat, shop and book while they're in Old Pasadena and around the city.

Yes. The portfolio page shows a selection of completed projects across different industries. You can also browse available templates if you'd like to see the design options for faster turnaround builds.

Work With Me

Ready to build a site your Pasadena customers trust?

Book a free 20-minute call. I'll learn about your business, look at what you currently have, and tell you exactly what I'd do differently.