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Folio

A bookish, literary design for novelists, poets and non-fiction authors — built around the one thing that actually sells a book, which is reading a bit of it.

View Live Demo Start With This Design

You're choosing a design. I build the site.

This isn't a theme you install or a file you download. There's no page builder to learn and nothing to configure yourself.

You pick this design, send me your covers, blurbs and an excerpt, and I build the site around it by hand — colours, type and sections adjusted to your books.

Two costs, quoted separately

The build — a one-time fee covering design adaptation, building every page with your content, and launch. Quoted once I know how many books you have.

Hosting & care — a separate monthly cost that keeps the site online, secure and backed up. Quoted alongside the build so you see both numbers before committing.

Folio design preview

The demo uses an invented author and invented covers. Yours would carry your books, your reviews, your dates.

The Process

From here to live

Two to Four Weeks

01

You pick Folio

Tell me this is the direction. We talk through your books, your publisher and how you sell signed copies.

02

You send content

Cover files, blurbs, review quotes, an author photo and the excerpt you want featured. I send a checklist.

03

I build it

I typeset your excerpt into the reader, load the backlist, and connect your newsletter and retailer links.

04

We go live

Domain connected, analytics set up, and a walkthrough so you can add events and new books yourself.

In-page excerpt reader
The Standout Feature

An excerpt reader
built like a book

Your opening pages, typeset properly — justified text, a real drop cap, and paged navigation with a progress bar. Readers turn pages on your site instead of bouncing to a retailer to use "Look Inside", and the button at the end sends them to buy while they're still in the story.

  • Buttons, arrow keys, and a page counter
  • Arrow keys only take over while the reader is on screen
  • As many pages as you want to give away
  • Falls back to plain scrolling for reduced-motion users
Try It Live
Backlist shelf
Included in the Build

Everything a reader
looks for on an author site

  • Hero with your stacked covers and a staggered headline
  • Featured book with blurb, review pull-quote and retailer links
  • Paged excerpt reader
  • Backlist shelf with hover-lift covers
  • Press quotes section
  • About the author with portrait
  • Events list with dates, venues and cities
  • Newsletter signup
  • FAQ covering book clubs, signed copies and manuscript requests
  • Agent, publicity and reader contact details

What It Costs

Build, then hosting

Quoted Separately

One-Time

The Build

Design adapted to your books, excerpt typeset into the reader, backlist and events loaded, newsletter connected, and launch handled.

Quoted per project — it depends on how many books you have and whether each needs its own page. You'll have a fixed number before anything starts.

Monthly

Hosting & Care

Keeps the site online, fast, secure and backed up, with software kept current.

Separate from the build — quoted at the same time so you see both numbers together. Adding event dates and new reviews can be included if you'd rather not do it.

Good to Know

Common Questions

Before We Start

Am I buying a template to install myself?

No. You're choosing a design direction. There's nothing to download or configure — I build the site for you using your books and your excerpt. You never touch a page builder.

Can I sell books directly from the site?

You can, but for most authors it's the wrong call. Handling stock, postage and returns eats the time you'd rather spend writing, and readers already trust Bookshop.org and their local shop. The demo links out to retailers instead, which is what nearly every working author does. If you do want direct sales — usually for signed copies — I'll set that up with Shopify or Stripe and quote it separately.

How much of my book should the excerpt be?

Check your contract first — most publishing deals allow a chapter or so, but the limit is theirs to set, not mine. Where you have a free hand, the first chapter is the right amount: enough to get someone properly into the voice, short enough that they still need to buy it.

Do I need professional cover images?

Your publisher will have high-resolution cover files — ask your publicist and they'll send them over. If you're self-published you'll already have them from your designer. What doesn't work is photographing a paperback on a table.

Can I add events myself?

Yes. Event dates change more often than anything else on an author site, so I set that up to be easy and walk you through it before launch. Or I can handle it as part of the monthly plan.

What about my newsletter?

I connect whatever you already use — Substack, Mailchimp, Buttondown, ConvertKit. Those charge their own fee once your list grows, separate from anything I quote. If you don't have one yet, start one; for authors it's the single most valuable thing on the site.

Do I own the website?

Yes. The files, domain and content are yours. If you ever move to another host or designer, everything transfers.

Do you only work with authors in Los Angeles?

No — I work anywhere in the US. If you're local we can meet in person; everywhere else we do it over Zoom.

Start Here

Build my site
with Folio

No Obligation

I'll come back within 48 hours with a build price and a monthly hosting figure.

Work With Me

Want something
entirely your own?

If none of the designs fit, I build from a blank page too. Same process, more discovery.

Start a Project